Egyptian developer Tatweer Misr has just revealed the exciting teaser campaign that had kept audiences wondering about new football enterprises during the first half of January.
Keeping the same red backgrounds of the teaser, the Egyptian developer announces a new partnership with English team Liverpool FC, current home of Egyptian football hero Mohamed Salah. Despite the lack of any link between both campaigns, the choice of locations and colors make the relation obvious to the eyes of OOH experts.
While the campaign still develops, some locations of the teaser have been transferred to a new campaign for Il Monte Galala, one of the leading projects of the developer, while the majority are being changed into the new campaign that announces the partnership with “The Reds” of the Premier League.
Industry: Real Estate
Brand: Tatweer Misr
OOH Size: Double-decker Pole | Gate | Large uni-pole | Lightbox | Mega Sign | X-Large uni-pole
Region: North Africa
Tags: Liverpool FC | Mohamed Salah | Premier League | Reveal Campaign | Sponsorship | Teaser Campaign | The Reds
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